02 - Eleven years
How it actually went
2013
A small pole program in Bed-Stuy
Two people meet in a yoga studio's side room and find something non-competitive and unusually kind. Then the program closes.
2015
A Polish Democratic Club, Greenpoint
Cathedral ceilings, pooled savings, one credit card, and a lot of nights spent building it by hand. IncrediPole opens that August.
~2017
A second room
The studio grows into the Lair. The original room becomes the Loft - the names both rooms still have today.
2021
Keys to Gowanus in May
A summer of getting the space ready, then reopening in August - on the exact sixth anniversary of the original opening. Four rooms now: the Loft, the Lair, the Alcove and the Annex.
Now
Two studios
Gowanus runs the classes, the programs and the workshops. The Dumbo Den is a rental space you book by the hour. 20+ instructors between them.